Fresh seafood and its distinct flavour has made it one of the favourite dishes for centuries now!
But in a modern world where convenience and sustainability is valued highly, seafood packaging is also important to preserve seafood quality, cutting down waste and meeting customer demand.
So let's examine the changing trends in Seafood packaging in Kerala and creative trends in which the packaging manufacturers tend to respond to these needs.
So we shall talk about sustainability first!
customers are looking for environmentally friendly packaging solutions as environmental issues are becoming widely known.
In response to this packaging manufacturers are creating eco-friendly substitutes, in the place of conventional packaging materials.
Packaging that is biodegradable and composed of materials such as seaweed based films, recycled cardboard and compostable polymer is becoming more and more common.
These materials not only lessens the influence on the environment, but they are also appealing to the customers who care about the environment,
What about the extended shelf life of the products?
Seafood sellers and consumers both place a high value on maintaining the freshness of their products.
Advanced packaging technologies like Modified Atmosphere Packaging (MAP) and Vacuum packaging is made use of by the packaging companies to increase the shelf life of the seafood items.
Vacuum packaging helps in removing the air from the packaging which in return helps to keep the food from spoiling and maintains its freshness.
Now let's talk about transparency and information!
Nowadays you can say that customers have become pickier when it comes to the source and quality of the product they use.
businesses that require packaging for seafood are now adding elements such as high transparency and details about the product inside the packaging.
This includes information on the label regarding the origin of the product, sustainability certifications, nutritional facts and QR code that helps the customer scan and find more about the product.
Packaging business gains trust by enabling such transparency regarding information of the product in the packaging.
Another major aspect of Seafood packaging is its Convenience and Portability!
In today's fast paced environment, convenience is the key to the customers. Innovative packaging solutions are being developed by packaging businesses to provide portability and convenience without compromising its freshness.
Convenience driven packaging developments includes individually portioned portions, microwavable packaging and ready-to-eat seafood snacks.
This solution thus becomes extremely appealing to busy customers who are looking for an easy and simple meal option without compromising its quality.
What about Interaction and Connection?
Packaging now serves as a platform for interaction and connection with the customers, in addition to serving as a way to contain and safeguard goods.
To create engaging and lasting brand experiences trends packaging used interactive components.
In addition to drawing attention to the shelfs these elements boosts the whole customer experience and interaction with the product.
Seafood packaging has changed drastically in response to changing customer taste and environmental concerns.
In order to place freshness, sustainability, convenience and customer engagement first,
Packaging firms are embracing innovations.
Packaging will become more and more important in the world of seafood packaging so as to reach the customers in the best possible way.
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